Every so often, someone asks us about our name. Usually it's on a first call, somewhere between "so tell us about your business" and "what's your budget?", and it's usually said with a slight smile: "So... why Two Pixels?"

Launch day feels like the finish line. Months of planning, designing, writing and reviewing, and finally your new website is live. Time to celebrate and move on.

It's a fair question, and one we hear a lot, particularly from newer businesses, makers, cafés, salons, personal trainers and creative freelancers. You've built a following on Instagram. People message you there. Customers find you through Reels...

"How long will it take?" is usually the second question people ask us, right after "how much will it cost?" And, like cost, the honest answer is that it depends. But "it depends" isn't very useful when you're trying to plan a launch, so in this...

Getting a new website is exciting, but it can also feel a bit daunting, especially if you've never done it before. What will they ask? What do you need to have ready? How do you avoid wasting time, or worse, ending up with something that doesn't...

Choosing a website platform feels like a technical decision, but it's really a business one. The platform you pick affects how much your site costs to build, how easy it is for you to update, how fast it loads, how secure it is, and how painful...

Most websites don't fail dramatically. They fail quietly. Nobody rings you up to say they nearly booked but gave up because your site took too long to load, or that they couldn't find your prices so they went with your competitor instead. They...

How we redesigned [Client]'s website to [main goal], and the results since launch. [Two Pixels team: update once the case study is written.]

There's a common assumption that if you want a good website, you need a big-city agency. We'd gently disagree. Some of the most effective websites we've built have been for businesses a short drive from our office: trades, clinics, independent...

"How much for a website?" is the first question almost everyone asks us, and it's the one most agencies are weirdly cagey about answering. You'll see a lot of "it depends" and "get in touch for a quote", which is technically true but not much...

"User-centred design" sounds like something that requires a research department. It does not. At its simplest it means designing around what people are actually trying to do on your site, rather than around what you would like to tell them.

Almost every website project that runs late runs late for the same reason: the content was not ready.

Typography is most of what people mean when they say a website "feels" expensive or cheap.

On most websites, images are the majority of the page weight. Not the code, not the fonts, not the scripts — the pictures.

This comparison usually gets written by someone selling one of the two, which is why it is worth stating our position up front: we build in Webflow.

Web accessibility, through practices like alt text and keyboard navigation, ensures your website is usable by everyone, including people with disabilities, while tools like Recite Me enhance the experience further.

The future of web design is bright and full of exciting advancements. AI will automate tasks and personalize experiences, while voice user interfaces (VUI) will make interactions more intuitive.